If you want your flooring business to thrive, generating leads is a top priority. But generating leads is only the beginning; you also need to be able to convert those leads into sales. Here are a few ways you can do just that:
Social Media
Social media is one of the best marketing tools for flooring pros. Having a well-maintained Facebook page and active Instagram account can help you increase your brand awareness and grow your business. Posting helpful content and engaging with followers can build trust in your audience. Additionally, if you have a product that you want to highlight, hosting a giveaway or contest is a great way to generate buzz and potential customers.
Websites
A website is a must-have for any modern business. It serves as your online storefront, where customers can view your products and services. It’s also the best place to display customer testimonials and reviews, and it helps boost your SEO so that you show up in search results.
Emails
Sending emails to your customers is an easy and effective way to generate flooring sales leads. For example, you can create a newsletter that highlights milestones for your flooring pros marketing agency or large projects you have completed (with pictures) and send it out to customers who sign up for it. You can also send out automated emails when it’s time to schedule a cleaning or refinishing appointment or when you have a new service available.
Trade Shows
Attending a trade show is another excellent method for generating flooring sales leads. It’s a good way to observe your competition, meet local contractors and businesses and build relationships that can lead to future business partnerships. Be sure to have a plan in place for each interaction you have at the trade show. Make it your goal to collect information from each visitor, set up an appointment or close a sale.
Retargeting
If someone visits your website but doesn’t take action (fill out a form, call you or contact you), you can target them again using retargeting. This will show them your ads as they browse the web, reminding them of your services and bringing them back to your website.
Local Search Optimization
One of the most important things you can do for your flooring company is to optimize your website for local searches. This is done by adding keywords that people search for when looking for flooring contractors in your area. It’s also important to claim your Google My Business listing and optimize it with accurate information.
In addition to these marketing strategies, you should be tracking the calls that come in from your various lead generation methods. Using phone call tracking software, you can see on a recurring basis which marketing strategies are generating quality leads and which ones aren’t. By doing this, you can then adjust your budget and allocate more funds to the marketing methods that are converting into sales.