Facebook is the second largest social networking site behind MySpace, and like MySpace it attracts a huge range of people with different types of interests. Facebook also enables its users to create a profile page which can then be displayed publicly or privately. Although Facebook does have some good security measures in place to stop hackers from gaining access to a person’s personal details, it is not completely foolproof and it is possible for an unscrupulous individual to set up a profile to impersonate someone else. In such cases, it may be necessary to use a lookalike website to help increase the visibility of a person’s profile so that other Facebook users can learn more about him or her.
The most common way to use a lookalike audience is simply to create a Facebook profile based on a photo of a fictional person, for example. One can easily find and join any number of Facebook Lookalike Audiences by doing a search for appropriate terms. For example, “MySpace audiences” would return a list of groups that one could join, depending on the kind of profile that he or she wants to create. One can search for relevant terms using “advanced searches”. It is not unusual to find Facebook profiles that look exactly like the user’s actual self, and there are even some that have some resemblance to actual photographs.
Some celebrities use a lookalike website to increase their popularity. The website of the actor Russell Crow can be found on a number of search engines, for example, and users can see information about his recent films. The website of The Great Bazaar party planner can be found on Google, and so can the official website of the band Backstreet Boys. A lookalike website allows a person to make a fake identity and display his or her interests and hobbies on the internet. This is especially popular among the elderly, who may want to demonstrate an interest in various topics of current interest, but who do not want their real identity known.
Many people use Facebook lookalikes to advertise their bands, and they can be very successful at generating interest in their bands and in their music by using this tactic. Most popular bands have several thousand fans, and some of these are actively searching for updates. By attracting these audience members with a lookalike profile page, a band leader can attract them to his or her official website by adding a link there. The link can direct the interested audience to the latest albums, videos and articles, and it can also help a band to establish a strong online reputation.
A person may also use a Facebook profile to market his or her business. To do this, he or she must create a custom profile page, which he or she can use to showcase the products and services that the business offers. He or she can upload promotional images and videos and use the same images and videos on the Facebook profile page that he or she uses on the official website. The link between the two accounts will help direct the audience to the homepage of the company’s website. A person can then use Facebook lookalikes to encourage more people to visit his or her business pages.
People may also use Facebook lookalikes to simply attract more friends. Since a person’s friends are those who are also members of his or her network, it makes sense to invite them to become Facebook friends. Once these friends accept, it is a lot easier to keep in touch. This strategy will allow a person to introduce his or her products to a wider audience, which could result in increased sales. Before using this technique though, make sure that you know how to properly use it to increase your network and fan base.